It’s important not to confuse them with an SMM manager. A PR manager doesn’t set up targeted advertising in an artist’s social media or increase their number of followers. Marketing and PR are not the same, although they work in the same direction. A PR manager helps build an artist’s brand, comes up with a story, manages press relations, writes press releases for upcoming singles/albums, and knows exactly when and how to generate buzz around an upcoming release. A PR manager promotes the artist’s brand across all press channels, but doesn’t guarantee coverage in major publications. All PR agencies work for a fixed fee, with the term of the PR campaign and monthly payments agreed upfront. Price range is from $500 to tens of thousands of dollars per month.