1. Music manager — this is the artist’s “right hand” and the most important person in the team. He or she should know all the intricacies of the music business and have personal connections with agencies, lawyers, labels and other representatives of the music industry. The manager should understand where the artist needs to go. Finding an experienced professional manager whom you can trust is very difficult. If you are a beginner and unknown artist, most likely the manager will agree to work with you only for a fixed monthly fee. He will not wait until your musical brand starts making money without any guarantees. 

With famous artists, managers work for a commission fee of 15-20% of the artist’s total or net income, but everything depends on individual agreements between the artist and manager. For example: the manager can receive 20% of the total income, excluding incomes from performances under the landed fee system, where he receives 20% of the net income (minus travel expenses). 

Many artists complain that they do not have time to make music, spending time on solving a bunch of administrative things like negotiations with labels, booking venues, negotiations with the press, creating and posting various content. The most important thing a manager does is free up the artist’s time by taking on all these tasks. A professional manager will help the artist find a booking agent, a good SMM specialist to monitor the artist’s social media (create, post content and respond to comments), conduct label negotiations and select a PR agency to promote a new release. He will also monitor the artist’s finances and track the timely payment of all fees. In addition, the manager plans and implements the musical brand strategy, he should have a strategic plan for the year and for the next quarter. 

It is important for the manager to think strategically and have a long-term vision of the artist’s music career 3-5 years ahead. It is desirable that the manager be known in the music industry and his reputation is not spoiled. He must have good relations with everyone: both with label owners and representatives of the musical press, and with booking agencies. 

 When signing a contract with a manager, the artist needs to be careful, as management contracts are usually written very vaguely and often contain clauses about paying the manager’s percentage for another 1-5 years after termination of the contract. I would advise the artist to work with the manager for the first year without a contract to take a good look at each other. Managerial relationships are in some ways similar to marital relationships, the first time is a period of adjustment to each other. 

by Moonbeam

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